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Brad Turfrey

Brad Turfrey

Managing Director

Brad became a Director and took the company on a new course of growth in 2013, and now oversees the general development and direction of the company, including strategy, financial performance and growth. Planning and ensuring Turfrey continues to attract and retain top skilled tradespeople with a focus on culture and quality workmanship is his priority, along with building and fostering strong and enduring client relationships. Brad is a Certifying Plumber & Gasfitter by trade and has worked in the construction industry since 2004.

brad@turfrey.co.nz
Rich Hutchinson

Rich Hutchinson

General Manager/Director

Rich plays a key role in the overall running of the company including the leading of the estimating team and ensuring revenue targets are met across all areas of the business. His extensive technical and management background in the plumbing, roofing & heating industries has seen him working for clients in both the private and public sectors for more than 20 years. Rich is also a Licensed Gasfitter.

rich@turfrey.co.nz
Thomas Turfrey

Thomas Turfrey

Commercial Manager

Thomas is responsible for the control and efficiency of Turfrey's general financial management across all regions, services, commercial claims, project management and resource planning. Thomas joined the family business in 2015 after gaining a degree in accounting and taxation law. This has strengthened the company’s focus on strong job management and accountability to our customers at all levels.

thomas@turfrey.co.nz
Bruce Turfrey

Bruce Turfrey

Director

Bruce founded Turfrey in 1973 and as Managing Director for 35 years, developed the company's reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 he passed the torch to the next generation while continuing to contribute his experience as a director. Bruce is a Certifying Plumber & Drainlayer.

bruce@turfrey.co.nz
Polly Smidt-Jones

Polly Smidt-Jones

People & Capability Manager

Polly has strong knowledge and experience from a varied background in education, customer service, marketing and management. She has been a part of Turfrey for over 5 years, originally leading our E-Commerce team, before moving to look after all things HR and work with our People & Capability team. Polly now oversees recruitment, payroll, fleet and technology, as well as all other HR requirements. She enjoys a challenge and finding solutions, as well as all that comes with supporting our people to grow and develop within the company.

polly.smidt-jones@turfrey.co.nz
Lorraine Fourie

Lorraine Fourie

Financial Controller

Lorraine's 10 years' experience in finance roles has provided her with a strong and focused mindset when it comes to financial accounting. Her main responsibilities include accurate and timely financial and management reporting, working capital management, compliance and supporting the team in developing strategies to improve processes and drive cost savings company wide. Lorraine is a member of the Chartered Accountants Australia and New Zealand.

lorraine.fourie@turfrey.co.nz
Courtney Lynch

Courtney Lynch

Customer Experience Lead

Courtney has been supporting customers who engage with Turfrey via the online store and Trade Me since 2017 as well as managing the large volume of nationwide phone and email sales and repeat business. Courtney also looks after our Business to Business clients. She has an impressive knowledge of Turfrey products and will always go above and beyond to ensure our customers have an amazing Turfrey experience.

courtney.lynch@turfrey.co.nz
Paris Brown

Paris Brown

Online Sales Team

Paris is passionate about developing Turfrey's sales capabilities and supporting customers with all product enquiries. She also lends her expertise to assist with pricing products for our commercial projects and clients. Like Courtney, she has a positive, solutions-based approach to life that ensures Turfrey customers are well taken care of.

paris.brown@turfrey.co.nz
Lana Firman

Lana Firman

E‑Commerce Logistics Coordinator

Lana started her logistics career in the Australian inter-state transport industry. On her return to New Zealand, Lana moved into international freight, leading a team to monitor market exclusions for a large produce distributor. She now brings her skills to the Turfrey Online Sales team, where she manages all freight bookings, order dispatches and stock storage and movement. Lana works closely with our suppliers and freight providers to ensure we can offer our customers an efficient, affordable delivery experience.

lana.firman@turfrey.co.nz
Victoria Oakman

Victoria Oakman

Senior Estimator

Victoria is responsible for helping tender projects across all Turfrey regions with a focus on seismic and plumbing. As part of the Turfrey estimating team, she works to secure projects in a competitive market. Victoria has been with Turfrey since 2014, originally starting out with the administration team, where she demonstrated attention to detail and a strong understanding of the products utilised on residential and commercial projects. This led to a natural progression into the estimating team several years ago.

estimator@turfrey.co.nz
Sarah Weekes

Sarah Weekes

Estimator

Sarah transferred into the Estimating Team in October 2022 after a year in the Turfrey Finance Team. She's soaking up all the learning she can from the team to assist with managing all costs and pricing (including variations) relating to our building, roofing and plumbing projects, from the initial calculations to the final figures.

sarah.weekes@turfrey.co.nz
Mitch Scaife

Mitch Scaife

Group Finance Manager

Mitch is an enthusiastic and dedicated Finance and Commercial leader, and is qualified Chartered Accountant who likes to be challenged to improve the finance
function of an organisation. Mitch enjoys working with a team that has a purpose and values and thrives on mentoring and people management.

mitch.scaife@turfrey.co.nz
Matt O'Connor

Matt O'Connor

Retail & E-Commerce Manager

With a decade of experience in Marketing and Ecommerce, Matt leads our E-Commerce & Retail teams and is also responsible for driving retail sales across our Hawke's Bay and Manawatu stores, supplier relationships and product development. He has an unwavering commitment to driving efficiency and optimizing the customer experience on our website. A keen interest in technology and its potential to impact business guides Matt's approach, as he leverages innovative solutions to enhance business success. He fosters a culture of innovation and excellence within his team, promoting collaboration and continuous improvement.

matt.oconnor@turfrey.co.nz

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Jayden Barrow

Jayden Barrow

Health & Safety Manager

Jayden has been a part of the Turfrey family for more than five years. With 11 years' experience as a plumber behind him, Jayden is now responsible for implementing and improving health & safety systems across the Turfrey group. He is passionate about ensuring clear and consistent health & safety processes, as well as creating a positive, honest and respectful health & safety culture.

safety@turfrey.co.nz
Brenna Curran

Brenna Curran

People & Capability Coordinator

Brenna works closely with Polly in being people-focused to ensure that all Turfrey employees have everything they need from the first day they join the team. She regularly troubleshoots IT issues and assists with recruitment and the vehicle fleet. Brenna has a degree in HR and brings this expertise to the team.

brenna.curran@turfrey.co.nz
Bronwyn Albright

Bronwyn Albright

Payroll & HR

Bronwyn is the Turfrey payroll superstar and is also a great number cruncher, helping with the vital job of ensuring all our team gets paid for their hard work! She prepares offers of employment and employment agreements for new employees plus all other employee-related paperwork.

payroll@turfrey.co.nz
Sam Brown

Sam Brown

Hawke's Bay & Waikato Regional Manager

Sam gained strong construction industry experience in different roles through his career in the flooring sector as a qualified installer and owner operator, and then the retail sector starting with sales and then management. Sam has worked for some of New Zealand's leading firms in the construction industry and has learnt how to effectively understand customers’ needs and provide the best possible service in a timely fashion.

sam.brown@turfrey.co.nz
Keith Ledword

Keith Ledword

Hawke's Bay Plumbing Manager

Keith has many years' experience in the commercial and domestic plumbing industry, having gained vast knowledge and experience of reading and understanding building plans, discussing alternative solutions and designs with architects, clients and main contractors and implementing these changes. Keith has a great eye for detail and excellent product knowledge. He has held previous roles in the plumbing industry as a company director, plumber/gasfitter and plumbing manager.

keith.ledword@turfrey.co.nz
Jane Ryder

Jane Ryder

Accounts Payable

Jane has many years experience at Turfrey with strong admin and construction trade knowledge around communication, process and efficiency as well as supporting the team to get the best results.

jane.ryder@turfrey.co.nz
Daniel Wilkinson

Daniel Wilkinson

Operations Support

Daniel has a strong background in the commercial construction industry and has many years under his belt carrying out commercial roofing, as well as being a site manager for some of the country's largest construction firms before joining Turfrey in 2019.

daniel.wilkinson@turfrey.co.nz
Graeme Whittaker

Graeme Whittaker

Waikato Roofing Contracts Manager

Graeme is an integral part of the Waikato roofing team and through his many years of experience in commercial roofing enjoys training the crew and ensuring projects are well organised.

graeme.whittaker@turfrey.co.nz
Tim Benbow

Tim Benbow

Senior Quantity Surveyor

Tim has many years' experience in the New Zealand construction industry, having started in 1996 as a quantity surveyor before quickly earning his stripes as a senior quantity surveyor and often acted as project manager on $5-15 million projects for Fletcher Construction. Tim has an Advanced Diploma in Quantity Surveying, NZ certificate and is a member of the NZ Institute.

tim.benbow@turfrey.co.nz
Jeremy Waitoa

Jeremy Waitoa

Manawatu Roofing Manager

With over 20 years' experience in construction, Jeremy brings a wealth of roofing skills to his role at Turfrey, including being a licensed practitioner in metal roofing and cladding, as well as membrane roofing. Having previously operated his own roofing company, Jeremy is well known in the Manawatu region and has strong relationships with the various roofing manufacturers. Jeremy leads by example and is always willing to jump back on the tools to help move a job forwards when required. He prides himself on building great team culture.

jeremy.waitoa@turfrey.co.nz
Paul Williams

Paul Williams

Manawatu Plumbing Manager

As a Certifying Plumber & Gasfitter, Paul has over 18 years' experience across both commercial and residential plumbing, drainage and gasfitting. Paul has a strong understanding of how plumbing, drainage and gasfitting work together on a project, giving him the foresight to identify potential issues before they arise. He brings humble but high expectations to his management of the Turfrey Manawatu plumbing team and the excellent quality of the projects they carry out.

paul.williams@turfrey.co.nz
SONJA KLOS

SONJA KLOS

Manawatu Contracts Manager

Sonja has more than 10 years' experience in the construction industry. In her time at Turfrey, Sonja has developed robust systems and processes to ensure the administration is run smoothly and communication flows throughout the team and to our customers. Sonja has a strong focus on ensuring consistency and efficiency in our operations.

sonja.klos@turfrey.co.nz
Isaiah Te Whata​

Isaiah Te Whata​

Project Manager

Isaiah has been with the Turfrey team since 2019 and plays a strong part of the success and day to day management of our Hawke's Bay roofing division. Isaiah has strong experience in both membrane and metal roofing having spent many years running projects as an installer.

isaiah.tewhata@turfrey.co.nz
Lara Solomon

Lara Solomon

Roofing Operations Coordinator

Lara is a key part of our Waikato operations based in our Hamilton office. Lara works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.

lara.solomon@turfrey.co.nz
Rowena Brown

Rowena Brown

Plumbing Operations Coordinator

Rowena comes from a legal background with over 20 years working as a administrative support, she understands the sensitivity of projects and the importance of working quickly and with accuracy. Rowena supports the plumbing division to achieve results by covering off post project close out items such as documentation of operation manuals and warranties also including ongoing maintenance plans for our valued clients.

rowena.brown@turfrey.co.nz

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Christopher Berry

Christopher Berry

Wellington Regional Manager

Chris, who prefers to be known as CJ, oversees the Turfrey Wellington region, including client relationships, project management, team leadership plus ensuring the growth and strengthening of Turfrey business in the area. He has worked with various trades across the construction industry and wider commercial sector in the Wellington region. CJ brings both extensive operational experience and people leadership skills to Turfrey.

christopher.berry@turfrey.co.nz
Tony Walker

Tony Walker

Wellington Plumbing, Drainage & Civils Manager

Tony heads up the very busy residential side of the business in the Wellington region, where the team carries out a large amount of new housing developments for our trades as well as supporting bespoke and architectural builds. A plumber by trade with more than 30 years' experience, Tony is also highly experienced in heating and is a central heating approved designer.

tony.walker@turfrey.co.nz
Natasha Opperman

Natasha Opperman

Wellington Contracts Manager

Natasha was promoted to Contracts Manager in mid 2022, having been with Turfrey since the end of 2019 as Plumbing Contracts Administrator. She ensures we have the correct documentation and project plans for all Wellington based projects. In addition, she assists with the commercial claims process.  Natasha is a key member of the Wellington team.

natasha.opperman@turfrey.co.nz
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  • "The most incredible part of our business is our people. It is exciting meeting new members of the family across the North Island and fostering their growth. Our humble culture is infectious and has been testament to the sustainability of Turfrey.”

    Thomas Turfrey Group Operations Manager
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