Meet the Team

Turfrey have a large team of more than 230 full time staff including qualified Plumbers, Gasfitters, Roofers and Drainlayers ready to carry out the job, big or small. Our people are full time waged employees, trade qualified, Site Safe Passport holders and safety at heights trained . Learn more about our management team below.

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Our People Turfrey Heating Plumbing & Roofing Plumbers Roofers Hastings, Napier, Hamilton, Palmerston North Hawkes Bay, Waikato, Manawatu Wood Fires Hastings, Hamilton, Palmerston North, Wellington, Napier


Brad Turfrey
Brad TurfreyManaging Director
Brad oversees the general development and direction of the company, including strategy, financial performance and growth. Planning and ensuring Turfrey continues to attract top skilled tradespeople with a focus on best practice and quality is his priority, along with building and fostering strong and enduring client relationships. Brad is a Certifying Plumber and Gasfitter and has worked in the construction industry for more than 12 years.
Rich Hutchinson
Rich HutchinsonGeneral Manager
Rich plays a key role in the overall running of the company including heading up and managing the estimating team and ensuring revenue targets are met across the range of business units. His extensive technical and management background in the plumbing, roofing & heating industries has seen him working for clients in both the private and public sectors for more than 20 years. Rich is also a Licensed Gasfitter.
Lee Peto
Lee PetoCommercial Director
Lee has over 25 years construction industry experience, much in senior management roles, including business planning and risk management. He is responsible for project cost control, forecasting and administration processes from inception to completion. Lee believes in a high level of communication to foster and improve business relationships throughout the project, to ensure a successful outcome for all stakeholders.
Bruce Turfrey
Bruce TurfreyDirector
Bruce founded the company in 1973 and as Managing Director for 35 years, built a reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 Bruce stepped back from running the company, and now also from the day to day operations whilst maintaining a directorship. Bruce is a Certifying Plumber & Drainlayer and has extensive industry experience.

Leadership Team

Thomas Turfrey
Thomas TurfreyGroup Operations Manager
Thomas is responsible for the control and efficiency of the company’s general operations across all regions, services, commercial claims, project management and resource planning. Thomas joined Turfrey in 2013 after gaining a degree in accounting and taxation law. This has strengthened the company’s focus on strong financial performance and accountability to our customers at all levels.
Sara Fothergill
Sara FothergillGroup Finance Manager
Sara’s key responsibilities include producing financial reports, direct investment activities, and developing strategies and plans for the long-term goals of the business. Sara manages cashflow, oversees the administration team that process debtors and creditors, GST, monthly financial reporting, and payroll. Sara has a strong background in accounts and administration combined with an education in taxation and accounting.
Alison Donovan
Alison DonovanGroup Admin Manager
Alison oversees and manages all the shared admin processes for the Turfrey Group. This includes HR, recruitment, fleet, payroll, information systems and developing streamlined ways to keep the network humming. Alison has a strong background in practice management and is focused on delivering a high level of detail and strong communication.

Hawke’s Bay

Sam Brown
Sam BrownHawke's Bay Manager
Sam gained strong construction industry experience in different roles through his career in the flooring sector as a qualified installer and owner operator, and then the retail sector starting with sales and moving up into management. Sam has worked for some of NZ’s leading firms in the construction industry and has learnt how to effectively understand customers’ needs and provide the best possible service in a timely fashion.

Paul Frid (LBP)
Paul Frid (LBP)Roofing Contracts Manager
Paul joined Turfrey in 2013 and helped develop the roofing division from it’s inception. Paul has a wealth of knowledge and expertise with all types of roofing and cladding systems and the installation process involved. Paul is a Licensed Building Practitioner and holds a National Certificate in Metal Roofing & Wall Cladding.

Keith Ledword
Keith LedwordPlumbing Manager
Keith has many years experience in the commercial and domestic plumbing industry, having gained vast knowledge and experience of reading and understanding building plans, discussing alternative solutions and designs with architects, clients and main contractors and implementing these changes. Keith has a great eye for detail and excellent product knowledge in the plumbing and gas industry. He has held previous roles in the plumbing industry as a Company Director, Plumber/Gasfitter & Plumbing Manager.

David Toko
David TokoSales Manager
David joins us with over a decade of experience in Retail management and sales. He is responsible for Retail sector operations within the Hastings showroom and Hawke’s Bay region. Along with sales, he assists with home visits to establish solutions to clients’ needs and provides quotations across plumbing, water filtration, heating and outdoor living products and services – his focus being on client delivery rather than the race to the bottom.


Tim Benbow AdipQS MNZIQS
Tim Benbow AdipQS MNZIQSManawatu Manager
Tim has many years experience in the construction industry in NZ, having started in 1996 as a quantity surveyor before quickly earning his status as a Senior Quantity Surveyor and often acted as Project Manager as well on the 5-15mil projects for Fletcher Construction. Tim has an advanced diploma in quantity surveying, NZ certificate, is a member of the NZ institute. Tim oversees the Turfrey business in the Manawatu region, including client relationships, project management, team leadership and growth and strengthening of the Turfrey business in the area.

Adam Paewai (LBP)
Adam Paewai (LBP)Roofing Manager
Adam has over 25 years experience in roofing and plumbing in NZ and has been with Turfrey for over 20 years. Adam has a vast knowledge of all types of roofing ranging from flat roofs to steep pitch and tiles, Roof Logic, Membrane Roofing, Kingspan and Eurotray systems. Adam oversees numerous projects for our clients and continues to train our team with the best skills to lead the industry. Adam is a Licensed Building Practitioner.

Paul WilliamsPlumbing Manager
As a born and bred grassroots Certifying Plumber and Licensed Gasfitter, Paul has over 18 years experience across both commercial and residential plumbing, drainage and gasfitting. Paul has a strong understanding of how plumbing, drainage and gasfitting work together on a project, giving him the foresight to identify potential issues before they arise. He brings humble but high expectations to his management of the Turfrey Manawatu Plumbing team and the excellent quality of the projects they carry out.

Mark Alderson
Mark AldersonServices Manager
Mark has many years experience in the Manawatu commercial and domestic plumbing industry, and is a trained and licensed Plumber and Gasfitter. Mark assists the region with project management, plumbing coordination and also assists clients with Plumbing, Gas, Heating and other technical solutions and quotations.

Waikato/Bay of Plenty

David Reid
David ReidNorthern Manager
David has many years of management experience in the construction and particularly in the roofing sector. Ensuring the company’s fundamental beliefs and values are an integral part of its day to day running is important to David, as well as being part of a company and team which has a community focus. David leads, manages and oversees the company in the Waikato, Bay of Plenty and Auckland area for Turfrey.

Andy Gorrie
Andy GorrieRoofing Contracts Manager
Andy has over 15 years experience in the Roofing industry. He holds a National Certificate in Metal Roofing and Wall Cladding and a Diploma in Quantity Surveying. Andy leads the Waikato Roofing team and also oversees our Bay of Plenty operations. He places strong importance on communication and relationship building, including fostering strong client relationships, both new and existing, and ensuring stakeholder engagement.

Colin Reese
Colin ReesePlumbing Contracts Manager
Colin has a wealth of experience in the NZ Plumbing industry with many years experience in management of large Plumbing companies. Colin is committed to bringing knowledge, training and process into the Turfrey Waikato team.


Raj Shami
Raj ShamiWellington Manager
Raj has a strong estimating background with almost 15 years of construction industry experience specialising in membrane/waterproofing systems. Raj’s previous role saw him responsible for delivering multi-million dollar commercial glass facade projects in Auckland and Wellington. As an influential member of the Wellington construction industry, Raj is a highly motivated team player. He is hugely effective in working to get the very best out of his team’s skills.

Mark Krinkel
Mark KrinkelRoofing Contracts Manager
Kiel Smit
Kiel SmitPlumbing Contracts Manager
Kiel is an estimator by trade, specialising in commercial plumbing and drainage. He brings a huge amount of knowledge to the Turfrey Wellington team based on previous experience in plumbing merchant supplies. Kiel’s responsibilities as Plumbing Contracts Manager revolve around estimating, project procurement and oversight of our commercial plumbing projects.

Turfrey Maintain

Bruce Turfrey
Bruce TurfreyDirector
Bruce founded the company in 1973 and as Managing Director for 35 years, built a reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 Bruce stepped back from running the company, and now also from the day to day operations whilst maintaining a directorship. Bruce is a Certifying Plumber & Drainlayer and has extensive industry experience.
Hunter Berkahn
Hunter BerkahnOperations Co-ordinator
Hunter provides support to the Turfrey operations across the regions including project support and management, client documentation and ensuring that things are planned and run smoothly. Hunter likes to focus on engagement, efficiency and upholding the Turfrey reputation for excellent communication and quality of work.

Turfrey Marketing & Distribution

Polly Smidt-Jones
Polly Smidt-JonesGroup Marketing Manager, Distribution Manager
Polly has strong knowledge and experience from a varied background in education, customer service and sales and marketing. As part of the Turfrey Marketing and Distribution role, Polly oversees the E-Commerce team and works across the group to develop sales strategy, product development and client relationships with a strong focus on customer retention and ensuring the Turfrey brand and message is conveyed clearly.

Courtney Lynch
Courtney LynchE-Commerce & Marketing
Courtney runs the Turfrey E-Commerce division, including the Turfrey Online Store and the Turfrey Trade Me Store, as well as a large volume of nationwide phone and email sales and repeat business. Courtney also looks after our Business to Business clients and importing Turfrey products from international suppliers. She has an impressive knowledge of Turfrey products and will always go above and beyond to ensure our clients not only have the best product, but also have an amazing Turfrey experience. Contact Courtney for any product enquiries or sales.

Paris Brown
Paris BrownE-Commerce & Sales
Paris brings a wealth of customer service and sales experience to the Turfrey Distribution team. She is passionate about delivering an outstanding customer experience and, alongside Courtney, will be your point of contact for all Turfrey product enquiries, phone, email, website and Trade Me sales. Contact Paris with anything sales-related, she’ll be more than happy to help with an excellent deal!

Centralised Support Services

Richard Meakin BSc(QS)(Hons) MRICS
Richard Meakin BSc(QS)(Hons) MRICSQuantity Surveyor
Richard has been a Quantity Surveyor for over 15 years and is a member of the Royal Institute of Chartered Surveyors. He joined Turfrey in 2017 having previously worked as a Chartered Quantity Surveyor in the UK and Auckland. Richard leads the estimating team, tendering Turfrey’s commercial work and supporting the operations team with contract administration and progress claims.

Victoria Oakman
Victoria OakmanEstimator
Victoria is responsible for helping to tender projects across all Turfrey regions with a focus on seismic and plumbing. As part of the Turfrey estimating team, she works to secure projects in a competitive market. Victoria has been with Turfrey since 2014, originally starting out with the administration team, where she demonstrated attention to detail and a strong understanding of the products utilised on residential and commercial projects. This led to a natural progression into the estimating team several years ago.

Todd Burnard
Todd BurnardEstimator
Todd joined the Turfrey estimating team at the start of 2018 after completing his NZ Diploma in Quantity Surveying. He is responsible for tendering projects across the Turfrey regions for both roofing and plumbing trades. Todd also assists with the administration of projects to ensure the Turfrey branch teams are fully informed when they begin working on a job and through to completion.


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